Digital Marketing Strategy Workshop 4.0

CIDE TURISMO LANZAROTE reports on the Tourism Digital Marketing Strategy Workshop Lanzarote 4.0: Presentation Pilot smart campaign 2019 organized by the Lanzarote Foreign Promotion Society (SPEL-Lanzarote Tourism), ASOLAN and Adquiver Media, in collaboration with the CIDE Network.

Objective: presentation of a pilot project worldwide that will improve the competitive positioning of the island, in addition to validating the importance of data-based strategies, also collaboration with all the agents of the destination to promote direct sales in the tourism sector. As a result, the data generated in the campaigns and localized audiences can be used by hotels and tourism companies in Lanzarote, helping them generate more direct sales and maximizing their investment by acting on audiences already located with high probability of purchase.

Directed: Directors, commercial directors, sales managers, marketing, etc.
Date: Tuesday, December 4
Place: Hotel Las Costas
Hours: 9.30 / 11.30